Juni Die mit Abstand bekannteste Werbeaussage des österreichischen Konzerns: Red Bull verleiht Flügel. Entwickelt hat sie der gebürtige Osttiroler. 1. Apr. Damit ist Red Bull die teuerste rotweißrote Marke. unglaubliche Markenprämie“ , die der Konzern bis heute durchsetzen kann, sagt Hrebicek. 6. Jan. Ein Experte hält die Marketingstrategie von Red Bull für riskant. Christoph Mit Red Bull Racing verfügt der Konzern sogar über ein eigenes.
This has created confusion since both drinks use the same brand name, in both English and Chinese. Similarly, in Southeast Asia, Red Bull and Krating Daeng are often confused as both use the Red Bull name in their packaging, although they are two separate products aimed at different markets.
The main difference is that Red Bull comes in a tall blue and silver can while the Thailand Red Bull, or Krating Daeng, is in a smaller gold can.
The two drinks also differ in terms of taste —- Red Bull has less sugar and is carbonated. The flavouring used for Red Bull is still produced in Bangkok and exported worldwide.
Depending on the country Red Bull contains caffeine , taurine , B vitamins B3, B5, B6, B12 and simple sugars sucrose and glucose in a buffer solution of carbonated water , baking soda and magnesium carbonate.
Claims about the drink's effects and performance have been challenged on various occasions, with the UK's Advertising Standards Authority imposing advertising restrictions in in response to complaints recorded as early as Energy drinks have the effects that caffeine and sugar provide, but experts still argue about the possible effects of the other ingredients.
Performance during prolonged driving is increased after consumption of Red Bull. Red Bull energy drink increased upper body muscle endurance during repeated Wingate tests in young healthy adults.
The European Food Safety Authority EFSA concluded that exposure to taurine and glucuronolactone at the levels presently used in energy drinks is not a safety concern.
The review also states that though the caffeine and sugar levels in the energy drink are comparable to those present in coffee and fruit juice respectively, these levels have been shown to cause adverse health effects.
In its scientific opinion on the safety of caffeine of the EFSA concludes, that "Consumption of other constituents of energy drinks at concentrations commonly present in such beverages would not affect the safety of single doses of caffeine up to mg.
Up to these levels of intake, caffeine is unlikely to mask the subjective perception of alcohol intoxication. As is the case with other caffeinated beverages, Red Bull drinkers may experience adverse effects as a result of overuse.
Excessive consumption may induce mild to moderate euphoria primarily caused by stimulant properties of caffeine and may also induce agitation, anxiety , irritability and insomnia.
Consumption also has been known to cause pupil dilation when taken with certain antidepressants or SSRIs. Red Bull voluntarily lists the caffeine content in each can along with the ingredient list.
The French food safety agency was concerned about taurine. A Red Bull drink that did not contain taurine was introduced. The French refusal of market approval was challenged by the European Commission, and partially upheld by the European Court of Justice in In the Kuwaiti Ministry of Commerce banned Red Bull for people under 16 after it had allegedly caused heart attacks for a year-old and a year-old national squash team player.
In , Red Bull told the Redwell Brewery, a Norfolk micro brewery , to change its name or face legal action, because it sounded too similar to Red Bull.
The eight-man brewery in Norwich was told its name could "confuse" customers and "tarnish" its trademark. Since , Red Bull has been making commercials bearing its slogan "Red Bull gives you wings," but also occasionally bearing "No Red Bull, no wings.
Red Bull's international marketing campaign targets young men mostly with extreme sports. Red Bull owns football teams, with clubs in Austria ,  Germany ,  the United States  and Brazil  featuring the Red Bull trademark in their names.
By associating the drink's image with these activities, the company seeks to promote a "cool" public image and raise brand power.
The energy drink has created a market for over related types of products. In the PlayStation 3 's social gaming platform, PlayStation Home , Red Bull developed its own in-game island , specifically advertising its energy drink and the Red Bull Air Race event for which the space is named released in January On the Apple App store Red Bull also has a few apps which include: As well as some games on the app store which are: The program has received criticism as being an "elaborate advertising scheme",  as some of the artwork has been used in Red Bull advertising campaigns.
In , Red Bull added mainstream sport athletes to its roster of endorsements, which also includes persons involved in non-sporting activities.
Euro bewertet, was Platz 12 in der Liste der europäischen Top-Marken bedeutet. Euro aus Stand Ebenfalls Teil des Marketingkonzepts ist die aktive Teilnahme in verschiedenen Sportarten mit eigenen Teams.
In der Formel 1 war Red Bull von bis hauptsächlich als Sponsor von Sauber , kurzzeitig aber auch von Arrows und Jaguar , vertreten.
Ebenfalls wurde das Projekt Formula Una  im Jahre ins Leben gerufen, das für jedes Rennwochenende junge, motorsportbegeisterte Frauen sucht.
Das Projekt zur Errichtung eines Motorsportzentrums in Spielberg wurde nach Problemen im Genehmigungsverfahren zunächst wieder fallengelassen.
Doch nach Einigungen wurde die Strecke ab wieder aufgebaut und renoviert und als Red Bull Ring wiedereröffnet. Das Hauptziel, die Teilnahme an der Champions League , blieb allerdings bisher verwehrt.
Weiterhin ist Red Bull seit dem 9. Dem Verein gelang der Aufstieg in die Bundesliga. Zudem veranstaltet der Verein seit das Red Bulls Salute , ein saisonvorbereitendes und international besetztes Einladungsturnier.
Seit dient dieses als Finalturnier der European Trophy. Diese Zusammenarbeit lief vorerst nur für eine Saison.
Derzeit stehen Athleten weltweit bei Red Bull unter Vertrag. Einer dieser Extremsportler ist der Österreicher Felix Baumgartner. In Red Bull first became the main and name sponsor, while it took over the club in fully.
The teams consist of mostly college students, who drive specially designed Red Bull "Racers". The METs complete daily missions that include sporting events, businesses, colleges, shopping centres, etc.
The Mobile Energy Team is trained to know the properties of the energy drink thoroughly and present them to consumers. The company uses numerous historic fixed wing and rotary wing aircraft  in their promotions including:.
The brand is promoted via various music related activities. In , the company launched its own record label Red Bull Records.
The brand also organises and sponsors the famous Red Bull Batalla de los Gallos. A freestyle competition of hip hop which takes place every year in many spanish speaking countries.
In , it started an artist development program called Red Bull Sound Select. Randy Randall, of No Age , said he was okay working with Red Bull as the company is not owned by a larger company, and the branding of the events is relatively low key.
It plans helps to assist digital startups by giving access to its audience, events and facilities. In return Red Bull gets associated with trendy start ups.
Red Bull Media House is a media company specialized in sport, lifestyle programming, music and games. The company publishes several magazines: The Red Bulletin lifestyle , Servus food, health and gardening ; Terra Mater nature, science and history ; Bergwelten alpinism and Seitenblicke celebrities.
From Wikipedia, the free encyclopedia. This article is about the company. For the energy drink, see Red Bull.
For other uses, see Red Bull disambiguation. This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources.